Bollywood superstar Amitabh Bachchan wins ‘personality rights’ in legal protection order

Bollywood superstar Amitabh Bachchan wins ‘personality rights’ in legal protection order

13 days ago

Bollywood actor Amitabh Bachchan won interim protection of his personality and celebrity rights from the Delhi High Court Friday.

The court barred not just identified entities from using Bachchan’s persona, without his consent, but also passed a John Doe order, or an order against world-at-large, from infringing his personality rights.

The lawsuit before the court flagged Bachchan’s name, voice, images, pictures, likeness and his “unique style of dialogue delivery” – he is known as “Mr Sexy Baritone” – among the traits which fall under legal protection.

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