Taking slogans beyond the feel-good sparkle

LIKE a thread knitted, woven, and interlaced into a flawlessly beautiful cloth … to be a prosperous Malaysian family. — Datuk Seri Ismail Sabri Yaakob IT arrived and rose to great national acclaim, igniting a wave of hope and expectation and ushering in a new narrative that was on everyone’s lips and hugging the media. [...]