Local F&B names making their marks

Local F&B names making their marks

The F&B market is expected to grow annually by 8.2% CAGR

by AKMAR ANNUAR / pic MUHD AMIN NAHARUL

MALAYSIA’S homegrown food and beverage (F&B) industry has witnessed amazing growth over the past three decades, birthing household brands such as Brahim’s, Sri Nona and Adabi.

Meanwhile, rising local entrepreneurs like Mamasab founder Siti Noor Sabrina Soobri and influencer Khairul Amin Kamarulzaman are also taking the industry by storm, propelled by the booming social media.

The F&B market is expected to grow annually by 8.2% (compound annual growth rate [CAGR] 2022 to 2027), according to market and consumer data provider Statista.

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