Pheromone perfumes are helping TikTokers find romance

PARIS: Like the skincare and makeup sectors, the perfume industry has begun its transformation to become more responsible and reduce its impact on the planet.

A commitment that includes the introduction of natural ingredients in the composition of fragrances, or even the reuse of waste from the food industry or greener production processes.

But does this really meet consumers’ expectations? Apparently so, according to many studies. However, some of these scents are now being touted as a way to seduce and captivate love interests.