Red Bull family’s US$8 billion wealth boom tops all Asia dynasties

The return to normal life after COVID-19 has thrown up some big winners, like the world’s most popular energy drink - and the family that brought it into being.

Scenes across the globe show how Red Bull is benefiting, from revellers in Singapore gulping the beverage at the first ZoukOut music festival in four years to commuters on London’s packed morning trains choosing it over coffee. Red Bull GmbH posted record revenue last year, selling more than 11 billion cans and giving it the biggest market for the category.