Pahang eyes 13m tourists this year with slew of new tourism events

KUANTAN: As the tourism industry in Pahang slowly recovers, the state government is targeting the arrival of 13 million tourists to visit holiday destinations here this year.

Pahang's tourist arrivals totaled 10.18 million as of Dec 31 last year compared with 2 million in 2021 when the country's borders were closed due to Covid-19 restrictions.

State Unity, Tourism and Culture Committee chairman Leong Yu Man said as post-pandemic tourism initiatives move into top gear, the Pahang government was looking at marketing strategies and programmes to lure domestic and international visitors.