Shopee influencers strengthen niche for online selling 

by AKMAR ANNUAR / pic source: Shopee

EIGHTY-TWO percent of Malaysian influencers are optimistic about staying resilient and relevant on e-commerce.

Shopee’s recent study, “Past the starting line: Adapting to Malaysia’s digital consumers in 2023” found that the growth of live shopping has seen influencer communities drive e-commerce inclusion for brands and sellers.

According to the study, 60% out of 940 local influencers surveyed last month had been with the platform for less than a year.

Shopee Malaysia head of marketing campaigns Kenneth Soh said these influencers will be a key driving factor in shaping the future of the digital economy.