New and old coming together

New and old coming together

14 days ago

THE reputable oldest biscuit outlet in the country along Lebuh Pantai in Penang recently joined the ranks of historic establishments that had reinvented themselves in the face of rapid changes in consumer behaviours.

Using the Lunar New Year celebrations as a backdrop, the Ghee Hiang outlet in Lebuh Pantai is believed to be among the oldest, if not the most senior biscuit outlet in the country.

It is now over 165 years old and a pride of Penang's delicacy food heritage.

Knowing that change is something constant, the owners decided to upgrade its oldest establishment here by changing the decor and its products while also branding itself online.

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